The mission of our Evaluation and Marketing Department is to acquire a thorough understanding of the contexts for which apf arômes & parfums creates its compositions. It maintains an in-depth knowledge of all markets and products, monitors marketing and olfactory trends, and is familiar with all the brands and their positionings.
The Evaluation and Marketing Department :
- Suggests new creative directions for the perfumers,
- Analyzes the client's brief and pre-selects possible paths for finding a response,
- Develops marketing approaches to go with our products.
apf arômes & parfums offers :
- Made-to-measure : CUSTOMIZED FRAGRANCES®
- A catalogue of existing fragrances